Nutra – an evergreen vertical that brings conversions constantly. Some offers remain profitable for years! Among the challenges is finding a reliable affiliate network and traffic source. In this case, the author found a profitable approach that brought him $ 8000 in net profit. Let's get into the details.
Sum up:
CPA Network: AdCombo
Offer: Hammer of Thor
Traffic source: TrafficStars
Ad format: Banners + Native Ads
GEO: Malaysia
Period: 20/04/2021 - 20/10/2021
Costs: $ 13 445
Profit: $ 21 450
ROI: 59.5%
❗ Opinion and data belong to the author of this case.
By the end of the year, I finally found the time to put together all the information to create a case study. So today I’ll show how I managed to make money by promoting a nutra offer with TrafficStars display ads.
Offer
I advertised AdCombo’s offer – Hammer of Thor. This is a publicly available offer with well-known pills. I got paid for sales on the cash-on-delivery model. The process follows: Users leave their contact details and later receive a call to confirm the order. Once the order is confirmed, customers will pay for the order upon receipt.
At the start, I received $ 9.1 per sale. But it was increased to $ 10.5, since I did enough conversions. Don’t hesitate to ask your manager for a little bump. I’ve tested several offers and GEOs. Hammer of Thor showed the best results in Malaysia.
Ad creatives
There are over 20 ad creatives in each campaign. In pictures I used different variations of the enlarged male penis. I copied a lot of images from a spy tool.
I used landing pages and pre-landings made by AdCombo. Surprisingly, the best performance showed landing pages without adult content. Eventually, it brought me 15% of all sales.
But the banners contain adult content. Therefore I can't publish them here.
First tests
I’ve launched 2 ad campaigns with banners 300x250 and native ad formats. I set up ads to show during call center hours. Also, I excluded non-proxy traffic. This helpful setting prevent showing ads to users from third countries.
After the first month, i’ve got the following results:
Optimization
I analyzed the statistics and realized that the biggest number of conversions comes from Android smartphones, Chrome browser and 4 carriers.
Here are my settings:
Also, I created a whitelist and set up a higher bid for several sources like xHamster.
Output
Banners and Native ad campaigns were active for half of a year. The conversion rate dropped by 6 months, and I have paused this offer. Most of the time, the campaign ran on auto-pilot, and I only occasionally changed creatives and pre-landers.
I earned $ 21 450, minus costs are $ 8 005 in total.
BTW, this offer is still available for advertising in many GEOs.
Here is the screenshot:
